They say the best things often come in small packages.
Unlike regular websites, microsites tend to be rather simplistic and easier to navigate. This isn’t to say they won’t make you want to poke around for a while, though. In fact, the really great ones do just that.
A microsite is an individual web page or small cluster of web pages that act as a separate entity for a brand. A microsite typically exist as a subdomain.
Microsites can be used to help colleges achieve a number of things. For example, some schools have used them to highlight a specific event or recruitment campaign Others have used them to tell a short story, or to inspire a specific call-to-action.