By far the best complete solution to improve your organizations diversity !

INTERACTIVE Publications

Display advertising is a powerful strategy providing incredible branding and awareness exposure for your institution. Presenting your school’s banner ads across websites in a variety of sizes and formats delivers a frequency of message and keeps your school top-of-mind for prospects—exactly where you want to be.

We make it easy

At Carnegie, we simplify the planning and execution of display campaigns by managing all elements, including strategic planning, media placement, hypertargeting, ad creation (if needed), and continuous optimizations.

Build a great audience, get unprecedented branding exposure

We are experts in targeting for higher education clients and building the right audiences through geotargeting, audience segmentation, look-alike audiences, behavioral targeting, and Retargeting. We understand who your prospects are, the behaviors they exhibit, and how to craft an impactful message to make your brand stand out. Targeting and delivering millions of impressions, display advertising is easily the best way to build awareness in new markets or fortify your presence in your best markets.

Are you ready to start standing out? Contact us to get started!

Built-in Metrics: Digital Publications allows us to create two way communications for our clients.Using mobile apps, you can make the most of two powerful levers: Magazine push notifications and in-app geo targeted content personalization.

Search Engine Optimization

Nearly 75% of all prospective students use search engines to begin their college search—This make Search Engine Optimization (SEO) an essential part of any digital marketing strategy.

At Diversity Recruit we offer SEO services designed to increase the visibility of your college or university’s website, enhance organic search traffic, and add function to the user experience. In short, we’ll help prospects, current students and teachers find your website and engage them with whats important when they get there.

Diversity recruits SEO services include:

Technical Audit and Site Analysis

We begin every SEO engagement with a technical site audit and analysis, which ensures that all of your web pages are visible in search engines. During this phase, we identify technical issues and work with your school’s marketers and developers to understand how to address them, including:

Missing, duplicate, and lengthy meta titles and descriptions
404 error pages
Pages with low word count
Pages with duplicate content
Broken internal links
Image titles and alt text
Page speed

Organic Social Media Consulting

Social media networks are search engines too. YouTube is the second-largest search engine (after Google), and prospective students are turning to Facebook, Twitter, Instagram, LinkedIn, and other social networks to find information about your school. By sharing quality content from your website on social media networks, we can improve your SEO across all search engines.

We consult with schools on how to:

Optimize YouTube videos
Develop content for social media posts
Utilize your students and alumni for social content
Optimize your social media profiles and accounts

LANDING PAGES

Streamlined Process:

We believe a good landing page is crucial to every campaign’s success. From strategy and design to hosting and A/B testing, our in-house creative team can work with your institution to produce landing pages that service all your campaign needs and get results.

We design custom Interactive landing pages with video capabilities that are mobile responsive. Accessed via QR code or a custom trackable url link, these pages expose student prospects highlighted opportunities or information and can be revised or updated instantly. We can also integrate with your CRM for the ultimate efficiency in real-time lead delivery.

IP Mapping And Targeting

By matching a prospect’s mailing address to their home IP address, IP Targeting lets you strategically deliver relevant messages to anyone in that residence, including parents and other influencers, on every device they’re using. Think of this strategy as the new postcard—only better!

You provide the list, and we’ll provide the reach, frequency, and message exposure you need.

IP Targeting is an effective strategy in higher education to:

Raise brand awareness
Drive event registrations
Promote key dates and deadlines
Increase Student Search engagement

Your list drives the message

Use any suspect list (GRE, SAT, PSST, MCAT) and support your traditional marketing with an online presence, driving conversations to support your Student Search.
Use a list you already own like alumni lists to promote your newest ranking or ask your alumni to give back.
Leverage a prospective student list to drive an application deadline.
Use an accepted student list for yield marketing.
Take any list you own, purchase, or cultivate to find new students that resemble those on that list with look-alike modeling.

We can match 85% of the names you provide with an IP address—the best match rate in the industry. Contact us about integrating your traditional and digital strategies with IP Targeting!

Ask us why Retargeting, Social Media Marketing, and Pay Per Click are great compliments to IP Targeting.

Online Display Advertising

We make it easy

Build a great audience, get unprecedented branding exposure

Are you ready to start standing out? Contact us to get started!

EMAIL & SURVEY CAMPAIGNS

Still most effective: By using drip email and survey campaigns to provide useful, relevant information to your target audience, those same prospects actually start to anticipate and welcome our content while taking action on opportunities.

Interactive VIDEO Recruitment

Stay competitive: As video increases its dominance as an online communication tool, recruiters who stick with text-based Ads will find themselves overshadowed by competitors who are using video to reach potential employees.

Mobile Engagement

Where is my cell phone?: The shift in diversity recruiting is moving to Online and mobile platforms we realize that most job seekers are on-the-go. With our SMS and push notification “Apply Now” we engage Whenever and Wherever!!

Advanced Analytics

Your clicks: How many applicants came from your banner ? what about the half page Ad. I ran in the magazine? The Video ? Our software has all the bells and whistles. weekly reports to your email.

SOCIAL MEDIA RECRUITMENT

social media platforms offer extensive data that can be used for marketing segmentation, providing a powerful vehicle for influencing your audience. Capitalizing on an already engaged audience, paid social media campaigns are useful in many of the digital moments that matter in a student’s educational journey. From awareness and influence to driving an action, social provides endless opportunities for higher education marketing.

There’s a social strategy for all your audiences

Facebook

Target Facebook users directly by leveraging your student lists or building a new target audience based on age, geography, degree type, career industries, skills, interests, and more. Facebook can help you reach your unique target audience to generate inquiries, open house registrations, and applications. You can also remarket to those who have visited your website to help your brand stay top of mind, as well as seamlessly collect leads directly in the platform with lead generation ads to your 18+ audiences. Facebook is recommended for increasing brand awareness, event registration, and driving leads and conversions.

Instagram

In a similar fashion, you can also target Instagram users directly by leveraging your student lists or building a new target audience based on age, geography, degree type, career industries, skills, interests, and more. Remarket to those who have visited your website with quick videos that communicate your brand message, and offer a two-click opt-in opportunity for your 18+ audience with lead generation ads. This platform is great for undergraduate and transfer audiences and offers multiple tactics useful for brand awareness, conversion influence, and direct lead generation.

Reach prospective graduate, professional, or continuing education students based on factors relevant to their degree and background. Targeting options include industry, job title, degree, skills, certifications, group affiliation, and more. A variety of advertising methods are available, such as Sponsored Content, Text Ads, and Sponsored InMail campaigns. Remarket to those who have visited your website to help your brand stay top of mind. With lead generation ads, you can seamlessly collect leads directly in the platform. We recommend LinkedIn for increasing brand awareness, driving leads and conversions, and promoting content or graduate/professional degree programs.

Snapchat

Reach your undergraduate and transfer audiences on this fast-growing platform through three- to 10-second video ads. Targeting capabilities range from using location, age range, and interests to creating list match and look-alike audiences. We recommend using Snap Ads to advertise your brand message or drive leads and conversions.

Twitter

Twitter offers in-depth segmentation and keyword targeting, a feature that is unique to this social media platform. To capture the attention of your undergraduate, transfer, graduate, and continuing education audiences, Twitter offers both photo and video ad formats and over 1,300 audience segments to choose from. We recommend using promoted tweets for branding, content, and event promotion campaigns.

Social with a purpose

Carnegie will ensure your social media campaign is designed with your audience and goals in mind for the best possible social impact.

Our design will include:

Audience development and testing
Best placement/format selection
Tracking and measurement
Synergies with other marketing efforts
Proactive optimizations
Efficient budget allocation
Best-practice creative development

If you’re ready to run a purposeful social media campaign, contact us today!

Ask us how PPC, Retargeting, and SEO can work with your social strategy.

Online communities: Social media has significantly changed the way every college recruits potential stuudents . We make your outreach memorable, engaging and targeted. We create custom polls, interactive surveys and forms we make social media recruitment wildly successful . Social media platforms offer extensive data that can be used for marketing segmentation, providing a powerful vehicle for influencing your audience. Capitalizing on an already engaged audience, paid social media campaigns are useful in many of the digital moments that matter in a student’s educational journey. From awareness and influence to driving an action, social provides endless opportunities for higher education marketing.

If you’re ready to run a purposeful social media campaign, contact us today!

Ask us how PPC, Retargeting, and SEO can work with your social strategy.

Video interviewing

Seeing the future? Video interviews are becoming more commonplace in the workplace. As hiring becomes more global, both for employers and candidates, video interviewing is a way to expedite the interview process. We can help pre screen our most interested and qualified minority candidates.

CUSTOM Q.R. CODES

Just Scan it:There are huge advantages that your company will enjoy by using our custom QR code service. They are able to significantly boost productivity of your ad or video. Can also link directly to current job opening . Advanced Geo targeting and analytics including.

S.MS. (KEY WORDS) Recruiting

Text: Keywords allow jobseekers to interact with your mobile programs. Example “Text EMPLOY to 777“ allows candidates to “opt-in” and receive job alerts from your company the short code 777. The keyword EMPLOY is tied to an auto-response that confirms the opt-in, as well as a “call to action” message.

Paid Search Marketing (PPC)

Make sure you appear when students are searching for colleges, specific programs, or courses on search engines like Google, Bing, and Yahoo. Whether it is their first search when they are exploring or their last search before applying, it is critical to be present at the time of their query. Pay Per Click (PPC) allows you to place your institution’s text ads in front of those active searchers to help increase leads, inquiries, and applications!

Carnegie is an expert in PPC and ensuring your ads, the right message, and top keyword strategies are in place for your campaigns.

With our expertise, we offer assistance with:

Pay Per Click Strategies

We will create, implement, and monitor your PPC campaign to ensure you are getting the right clicks from the right audience.

Keyword Identification

We’ll work with you to identify the keywords you should be targeting based on your strategy and programs. Once identified, we’ll help you determine priorities and opportunities for success in this competitive environment.

RLSA (Remarketing Lists for Search Ads)

You can re-engage your previous website visitors on Google Search. Through RLSA, you can reconnect with those prior visitors with customized PPC ads, segment the audience, select a separate set of keywords, and set more aggressive bids to stay in front of this highly qualified audience.

Optimization

Campaigns are optimized for conversions to get the most for your budget. Your campaigns, ad groups, and keywords are tailored to your school’s courses, offerings, and services. Keyword bids are continually monitored to optimize result position and cost-of-sale considerations.

If you are ready to be found across search engines, contact us to get started!

Webinar Recruiting

Game Changer: Our diversity webinars are delivered through our online platform, equipped to share slides, video etc. Real time questions, polls, and test responses are captured, This information including recorded meeting is provided to you .The real value of a webinar lies as much in online interactions as in the presentation.

Prospects (Leads)

Opting in:We have the experience and expertise to provide our recruiting partners the greatest opportunity to interact with a captive audience of qualified minority prospects who are potential recruits for employment or higher education. This service is far more powerful than traditional recruiting methods.

BANNERS aDS Websites & Blogs

The Internet. Each month thousands of searches are being made in Google by minorities that end up at our websites and blogs. Understanding this target audience and optimizing the experience they have when they visit keeps them coming back, sharing, and engaging with our partners banners, ads, and media.

Welcome to Education Factors

Your Higher Education Digital Marketing solution, With a passion for diversity.
For Nearly 20 years, we have been a leader in diversity recruitment solutions. With access to college-bound minority students, we can help you reach your target market. Our social media campaigns and digital lead generation services combined with our cutting-edge digital publications and family of websites we can deliver customized solutions just for you. Let us help you meet and exceed your minority recruitment and enrollment goals.

Learn more

By far the best complete solution to improve your organizations diversity !

We make it easy

Build a great audience, get unprecedented branding exposure

Technical Audit and Site Analysis

Organic Social Media Consulting

IP Targeting is an effective strategy in higher education to:

Your list drives the message

We make it easy

Build a great audience, get unprecedented branding exposure

There’s a social strategy for all your audiences

Facebook

Instagram

LinkedIn

Snapchat

Twitter

Social with a purpose

Paid Search Marketing (PPC)

Pay Per Click Strategies

Keyword Identification

RLSA (Remarketing Lists for Search Ads)

Optimization

Welcome to Education Factors

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