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Online Digital

Built-in Metrics: Digital Publications allows us to create two way communications for our clients.Using mobile apps, you can make the most of two powerful levers: Magazine push notifications and in-app geo targeted content personalization.

BANNERS ADS WEBSITES & BLOGS

The Internet. Each month thousands of searches are being made in Google by minorities that end up at our websites and blogs. Understanding this target audience and optimizing the experience they have when they visit keeps them coming back, sharing, and engaging with our partners banners, ads, and media.

LANDING PAGES

Streamlined Process: We design custom Interactive  landing pages with video capabilities that are mobile responsive. Accessed via QR code or a custom url link, these pages expose candidates to  specific highlighted positions or information and can be updated instantly.

Profile Pages

Unlike regular websites, Our Campus Profile Pages (diverseschools.net)  tend to be rather simplistic to inspire a specific call-to-action and easier to navigate. This isn’t to say the engaged prospects won’t poke around for a while, in fact, the Profile Pages are very informative and interactive. Your Campus Profile lives on its own custom domain which allows you complete Admin Privileges, including reports and analytics  as well as a full marketing stack (pop up, lead capture videos and More) so you can see how well your campaigns are doing

EMAIL & SURVEY CAMPAIGNS

Email Nurturing

Still most effective: By using drip email and survey campaigns to provide useful, relevant information to your target audience, those same prospects actually start to anticipate and welcome our content while taking action on opportunities.
Email marketing is a great way to nuture your leads into happy customers. At Creatrix we help you create custom email templates, deliver highly relevant email content to leads, segment your contacts database, and develop workflows that educate and inform prospects at a pace that is convenient for them.

Mobile Engagement

Where is my cell phone?: The shift in  diversity recruiting is moving to Online and mobile platforms we realize that most job seekers are on-the-go.  With our SMS and push notification “Apply Now” we engage Whenever and Wherever!!

Analytics & Reporting

Analytics & Reporting

Unlike other forms of marketing and advertising, digial marketing is very metrics driven. At Creatrix we give you detailed reports on things like: visitors, leads, conversion rates, and ultimately customers. We monitor the source of your traffic to focus our efforts around those networks that drive positive ROI for your business. High quality data gives you a real-time understanding of how prospects and customers are enagaging with your organization.

SOCIAL MEDIA RECRUITMENT

Online communities: Social media has significantly changed the way every company recruits and hires. We make your job posts and outreach memorable, engaging and targeted. We create custom polls, interactive surveys and forms we make social media recruitment wildly successful.

Social Distribution

Increasingly individuals are looking to connect with thier favorite brands on social media. More importantly, social media offers businesses an opportunity to target their content towards highly relevant future customers. At Creatrix we distribute your content through organic social networks and utilize paid social promotion strategies to build your network over time. We manage customer interaction with your brand and work to build engagement with your fans and follower

Paid Promotion

Paid search and paid social promotion are two great ways to get immediate visibility on the search engine or social network of your choice. We utilize Google AdWords to garner immediate traffic for highly competitive keywords while managing your organic content strategy to eventually phase out the needs for PPC. We utilize LinkedIn sponsored updates for B2B advertising and Facebook promotion for B2C retailers. Creatrix will help you develop a keyword list, create a budget, and create ads or content that generate leads for your organization.

NICHE RECRUITING CAMPAIGNS

Specific focus: Having multiple Niche websites and job boards give us a unique understanding of our users. Veteran, Latino, Women, Lgbt just to name a few, provide a targeted arena for both employers and jobseekers. people of color are not  the ONLY diverse talent pools “worthy” attention.

Content Marketing

Quality content lies at the heart of effective inbound lead generation

By turning your industry insight into targeted content we grow your search and social footprint, bringing more and more visitors into your world and fuelling your inbound lead generation machine.

Creating and using personas as our guide, we align your content with the needs of your ideal buyers, wherever they are in the buying process.

Strategy and Planning

Making sure your content hits home

Knowing who we are writing for and where they go to find solutions like yours are critical components of successful content marketing.

At the start of our engagement we create your buyer personas, keyword strategy and content plan. These are continually revised so that we are always improving performance and able to take advantage of changes and opportunities in your market.

Content Creation

The cornerstone of modern marketing

Creating quality is the biggest marketing challenge facing technology companies today, but is vital to driving up website visits and leads.

We create regular high-quality content, including blog posts, ebooks, videos and other rich media, as determined by our strategy, so that your website has an ever increasing search footprint and lead generation potential.

Content Promotion

Amplifying the reach of your content

Creating a piece of content is only the beginning – making sure it reaches as many people as possible requires promotion.

We integrate your original content with content that we curate on your behalf so that is seen by a growing social media audience. We also manage advertising and sponsored content campaigns to help your content reach even more prospects.

How we work

Content Marketing is one of three core pillars of our inbound marketing service, alongside lead generation and marketing automation.

Inbound marketing is measurable and scalable. Pick from one of our inbound packages or work with us to create a bespoke plan to achieve your specific traffic, leads and customer goals.

How fast your goals are achieved depends on how much you want to invest in inbound, but there is always a plan that’s affordable.

Webinar Recruiting

Game Changer: Our diversity webinars are delivered through our online platform, equipped to share slides, video etc. Real time questions, polls, and test responses are captured, This information including recorded meeting  is provided to you .The real value of a webinar lies as much in online interactions as in the presentation.Stay competitive: As video increases its dominance as an online communication tool, recruiters who stick with text-based Ads will find themselves overshadowed by competitors who are using video to reach potential employ

Prospects (Leads)

Opting in:We have the experience and expertise to provide our recruiting partners the greatest opportunity to interact with a captive audience of qualified minority prospects who are potential recruits for employment or higher education.  This service is far more powerful than traditional recruiting methods.

Welcome to Education Factors

Your Higher Education Digital Marketing solution, With a passion for diversity.
For Nearly 20 years, we have been a leader in diversity recruitment solutions. With access to college-bound minority students, we can help you reach your target market. Our social media campaigns and digital lead generation services combined with our cutting-edge digital publications and family of websites we can deliver customized solutions just for you. Let us help you meet and exceed your minority recruitment and enrollment goals.

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