Being a higher ed marketer today can be challenging. No only are you burdened with managing your marketing strategy and initiatives day-to day, you might also be marketing to the entire campus, while other campaigns also trying to reach prospective students, alumni, and more. The good news is you can overcome these obstacles. When you […]
A composite photo shows Lori Loughlin (left) and Felicity Huffman — two actresses charged in what the Justice Department says is a massive cheating scheme that rigged admissions to elite universities. AP hide caption A composite photo shows Lori Loughlin (left) and Felicity Huffman — two actresses charged in what the Justice Department says is […]
Social media is ever-changing, evolving, and taking on new roles in the world we live in. That means it’s also changing the way we do business. Although it’s definitely picked up in the last few years, the idea of social media marketing for your business has been around long enough to have spurred a few […]
One of the University of Cambridge’s three remaining women-only colleges will admit men from October 2021, as part of a drive to widen access to the exclusive institution. Lucy Cavendish College will also abolish its minimum entry age, which currently stands at 21, said Dame Madeleine Atkins, its president. “We want to make more places […]
College companies have in existing years been investing more loan and time on digital marketing, which is a great concept due to the truth that basic marketing is just “dated.” With everyone preventing TV ads and couple of people thinking of paper and publication commercials, putting your ads there would be a substantial wild-goose chase. […]
Regardless of the success of your past higher education marketing strategies, it’s time for a change. That change was born between 1995 and 2010. Generation Z comes with its own host of preferences, problems, spending potential, and perspectives. Today’s higher education prospects have evolving values and pain points, and if you’re using the same messaging […]
We’re already in the last quarter of 2018, and our minds are looking ahead to next year in terms of paid search trends. While this was a big year full of changes for paid search, digital advertising in 2019 is looking even bigger, solidifying some of the Google updates we saw this year. There will […]
Some companies instinctively “get it.” They know how to use social media to connect with college students and drive interest in career opportunities. Others struggle with these relatively new methods of communication. Like cramming square pegs into round holes, they try forcing their old strategies for communicating with young talent into new media platforms […]
For most colleges and universities, enrollment marketing is a big piece of the student recruitment puzzle – and it shapes their marketing strategy from top to bottom. The reason: Today’s higher education landscape is more competitive than ever before. Data from a 2015 Gallup poll of admissions directors showed that 58% had not yet filled their fall […]
Social media marketing on Facebook is on the rise. Despite pretty much being the birthplace of social media marketing, Facebook has retained its spot as a top contender, with more daily visitors than any other social media platform. With over two billion active users, every type of audience is present on Facebook. And any business […]
The Memorial Union Building at UNH. Credit University of New Hampshire Last May, the atmosphere on campus at UNH was tense. A video showing a confrontation between students about racist stereotypes on Cinco de Mayo went viral. So did images of students wearing blackface. Swastikas and racial slurs started showing up graffitied on campus. Then, sculptures installed […]
As college tuition continues to rise at a staggering rate, people tend to worry about how much harder it becomes for students and families to pay for college. As researchers who focus on higher education, we found a different reason to worry. The longstanding assumption that colleges are adequately preparing students for life and work should be called into question by […]
California State University’s Board of Trustees has appointed Adela de la Torre the new president of San Diego State, reflecting a push by the nation’s largest public university system to diversify its top campus leaders. De la Torre, who is currently the vice chancellor of student affairs and campus diversity at UC Davis, is the […]
The higher education world is morphing into a completely new species. Its constantly changing form has affected student opinions of further study and how they engage with individual institutions. Not surprising, really, considering college no longer has the high-brow draw of yesteryear, and instead conjures up images of unrealistic student loans and a world of […]
How is your college dealing with the dreaded summer melt? Do your admissions counselors cross their fingers and hope to hear from those students who pay a deposit to attend but never show up in the fall? Or do they spend hours reaching out to students with little to show for all their hard work? […]
Over the past few years in social media advertising, lead generation ad formats have made it easier than ever for colleges and universities to collect quality prospective student leads directly from social media platforms. On both LinkedIn and Facebook, when a user clicks a lead generation ad, a form pops up within the platform with […]
Campaign Optimization with Social Media Analytics Here are three areas that when carefully monitored can suggest changes or major course corrections to campaigns in progress. We’ve inserted an IFTTT section after each of these optimization issues as a reminder that if you’re seeing surprises, it could be time for a re-think. How big is the […]
Branding is the key to business success. Whether you’re a small, locally owned electronics repair service, or a multinational corporation, a strong brand will set you apart from your competition. Successful branding is a complex, multifaceted process. It’s both an art and science, combining detailed, accurate data analysis with an intuitive understanding of what your […]
